adserverexchange

The adserver exchange software is an advertising software for the advertisers, publishers, ad networks and ad agencies to run and manage their advertising campaigns. The exchange software picks the ads to be shown on the website and then serve them accordingly. It gathers and also reports data such as clicks, impressions, etc. for the advertisers to understand and hence record the performance of the ads. In other words, one can say ad server plays the same role for advertisers as Wordpress does to the content. Just like Wordpress manages website content, the adserver is responsible for managing and showing advertising content to the right recipient. Features of adserver exchange software - Modules: Various modules available in the Adserver Exchange Software include bidding video creatives, advertising real time, affiliate program and invoices besides others. Targeting: For every advisor, it is important to engage customers and they can do it with adserver ex...

The affiliate marketing tracking software is highly beneficial for tracking sales and other metrics to know how well they are working for you. All one needs to do is attach the tracker to the page needed to be tracked and leave the rest to the software. Some of the most common Marketing Tracking Software methods include: Session Tracking You may or may not be surprised, but it is done through url sessions. The best bonus of this is that the transaction gets recorded irrespective of whether the browser gives permission for cookies or not. The publisher ID is transferred via a link in the advertising medium.   On the contrary, its disadvantage includes that it won’t work, if you close the browser or leave the site. This will lead to unnecessary interruptions in the session. An alternative to this is flash cookies, though not very commonly used. Standard Cookie Tracking Usually this works in conjunction with the session tracking. When the tracker comes ...

You have just launched your advertising campaign but that is just the beginning. It was launched with much fanfare. You expect it to do well. But isn’t it important to know whether the things done are going to make any difference in the long run. And if at all, what will be the revenue as a return. Here enters the role of free performance tracking software. What does it do and how is it helpful? First off, be clear about your choices! You have to find out which tracking source is useful for you. So go ahead and find which ad platform brings you the maximum traffic? Post which the manner of using it effectively for one’s use must be found out? Some examples for your understanding: Adwords segregates a campaign into sub-campaigns or ad groups. This is usually followed by the real ads. PPC tracking guide doesn’t have many ad groups. If one has bought banner ads on multiple forums and blogs, it is important to track banner locations, ba...

Since most of the business owners are so involved in their day to day activities they forget to take notice of what is taking place in their organization which can be detrimental sometimes.   Any business can turn successful when there is a firm strategy in place and it is effectively communicated to the members. Marketing performance management software is effective here, but should be implemented well.  But before anything, it is supremely essential to understand what marketing performance management is: What is marketing performance management? It is not a business plan. It is a myth which must be dispelled. Marketing performance management is a strategy that explains how a business should be run.  It is for everyone A business performance plan is for big businesses. Marketing performance management is for small SMEs too.  How to apply it? The marketing performance management can only be implemented when one knows the vital suc...