3 Methods in Affiliate Marketing Tracking Software

The affiliate marketing tracking software is highly beneficial for tracking sales and other metrics to know how well they are working for you. All one needs to do is attach the tracker to the page needed to be tracked and leave the rest to the software.

Some of the most common Marketing Tracking Software methods include:

Session Tracking

You may or may not be surprised, but it is done through url sessions. The best bonus of this is that the transaction gets recorded irrespective of whether the browser gives permission for cookies or not. The publisher ID is transferred via a link in the advertising medium. 

On the contrary, its disadvantage includes that it won’t work, if you close the browser or leave the site. This will lead to unnecessary interruptions in the session.

An alternative to this is flash cookies, though not very commonly used.

Standard Cookie Tracking

Usually this works in conjunction with the session tracking. When the tracker comes in contact with the advertising medium in the user’s browser, the  cookie is discharged. The cookie consists of a plethora of information; this includes ID of the mediation publisher, the identification number, the link type, whether or not the transaction happens with the publisher everything is reported including the completion of the program to the publisher.

After the information is read, the transaction is sent to the publisher who gets a corresponding sale or lead commission. Unfortunately, this method of affiliate Marketing Tracking Software just won’t work, if the cookies in the browser are blocked or deleted.

Fingerprint tracking

It is slightly different from the other in the manner that it produces a digital signature of browser, IP address, and computer configuration. Each user leaves behind a finger print while making a transaction. It is the result of system settings and the user’s data. It is an uncommon method in affiliate marketing tracking software.

Parting Words

There are a few more methods too like involving HTML5. Lastly, use your own affiliate marketing tracking software to get the best results.