What is Adserver Exchange Software? How does it work?

The adserver exchange software is an advertising software for the advertisers, publishers, ad networks and ad agencies to run and manage their advertising campaigns. The exchange software picks the ads to be shown on the website and then serve them accordingly. It gathers and also reports data such as clicks, impressions, etc. for the advertisers to understand and hence record the performance of the ads.

In other words, one can say ad server plays the same role for advertisers as Wordpress does to the content. Just like Wordpress manages website content, the adserver is responsible for managing and showing advertising content to the right recipient.

Features of adserver exchange software -

Modules:

Various modules available in the Adserver Exchange Software include bidding video creatives, advertising real time, affiliate program and invoices besides others.

Targeting:

For every advisor, it is important to engage customers and they can do it with adserver exchange software. Cross advertising software is employed to carry out the advertising campaign across channels like mobile and desktop.

Optimization:

Every advertisement is optimized as per required so that maximum benefit can be reaped out of it. This makes it affordable too.

Real time statistics:

Since the statistics are real time, this helps in maintaining a real time report for the publisher as well as the advertiser. The real time reports are saved in their stipulated report section.

Ad Format:

The adserver exchange software provides and also delivers all the popular and standard ad formats. An advertiser can add standard image banners and also run text ads.

To recapitulate, Adserver Exchange Software has all the features which will help one launch an ad and also run the advertising campaign.