Why Use Both Affiliate Tracking and Affiliate Network Software

An affiliate network is a mutually beneficial business partnership between the merchants and the website publishers or simply it is a middleman between merchants and affiliates. In the mid-90s there were only a handful of affiliates but there is hundreds of affiliate today. With the increasing demand of affiliate the Affiliate Network Software is gaining popularity nowadays. The affiliate network helps the merchants in finding offers. As soon as the customer makes a purchase of the merchant’s good and services, the merchant shares the part of his profit with the affiliates.

Affiliate tracking, on the other hand, is the process of managing and tracking of marketing activities. It is basically used by the merchants that owned affiliate network to track and manage the affiliates and to watch the performance of each affiliate and the network. The affiliate tracking software track and acquire the knowledge of the portion of the network that receives the maximum visitors, conversions, traffic or clicks. It also helps in analyzing that whether the marketing campaign is working or not.

An affiliate manager, however, considers both the software to be similar and do not find any benefit from using both the software. However, both the solutions have their own advantages and benefits to the affiliate manager in their own unique way.

Here are some of the benefits that affiliate tracking and Affiliate Network Software provides.

Benefits of Affiliate Tracking Software:

Product Promotion: For using affiliate tracking software, you just need to feed the affiliates in the program. After that, the software will work itself and provides you more contact information like email address, phone number, postal address. Thus it helps in maximizing your business.

In-Depth Reporting: Affiliate software not only works for you but also keep an eye on the activities of your affiliates. With the use of an advanced algorithm, it provides you with detailed information about the registered sales that affiliates have made.

Manage account: Tracking software makes it easy for you to use maximum affiliates for the promotion of your product and services. The software keeps tracks of all the income, expenses, sales and promotion made. Thus, with the use of the software, you can save your time and effort and can focus on other factors essential for the growth of the business.

Prevents you from the manual calculation: Most of the visitors that visit your website however not end up making purchases, but may subscribe for your free services like a newsletter, blogs etc. The tracking software will generate the details of the payment and prevent you from calculating the expenses manually.

Benefits of Affiliate Network Software:

Affiliate network software provides is advantageous in the following ways:

Cost-effective: Since in affiliate marketing you pay a commission or share of your profit with the affiliate only when desirable conversions are made. Thus, you are saving your dollars from publishing any ad that does not have any proven value. Also, recruiting an affiliate prevents you from paying any overhead cost utilized in doing a marketing campaign.

Trust: Affiliate partners trust networks more. Through the network, they get to know about your company and come across your programs. Rest they are sure that they will get their payments.

Better marketing efforts: Nowadays almost every business uses affiliates partner to increase the marketing of the product. The partnership of the merchant with the affiliates provides an opportunity for the expansion of the product in the market where you have the least chance of exploring the bandwidth, thus gives you much stronger online presence. 

Saves time: Affiliate network makes payment to the affiliates on the monthly basis and prevents you from paying commission to the individual affiliate. Thus, it saves your time and efforts.

Prevent from fraud: The most important benefit of using Affiliate Network Software is that it helps in detecting fraud action and prevent from any kind of racket attempts.

There are many more benefits of using this software, so it is better to use both the software to increase your marketing skills. Along with that, it is also necessary to use the purchase of this software from the reputable companies to get the best value for your money.