Role of Ad Server and Ad Network in Advertisment

In today’s world of internet, online advertising is the currency that keeps the major publishers, networks,and search engines well lubricated to keep them moving. It is innovative ways that target millions and billions of users and try to unlock the higher share of advertisers’ budget.

Nowadays, online advertising tools do a marketing campaign through emails, social, display, mobiles and advertisers target the potential customers with an aid of the Best Ad Management Software. With the rapid growth of online advertising tools it leads to the expansion of Ad Networks, Ad Exchanges, DSPs, DMPs, and SSPs and acquires the most researched and innovative position in the industrial sector.

Those who are involved in the business often get confused between the terms Ad network and Ad server.Broadly speaking, ad server is a technology which is used to store, manage, and place the advertisement on the publisher website while ad network is a company that owns an ad server for selling the ad impressions to advertisers and to monitor the revenue to the publisher.

Below the role of ad server and ad network in advertisement is described in brief that will help you understand the difference between the two.

Ad Server:

The Ad server handles the ad operation and works to maintain the statistical data for each user in the ad network.It purchases required inventory with the publisher and upload banners, ad links, and ad rules to the ad server.The Ad server then generates the ad tags for each publisher that the publisher uses on their websites to display advertisements through the ad server.

Once the ad is published, the advertiser rotates multiple banners on the website without contacting the publisher.The ad server manages to change the code for each new ad.

After the ad publication, it monitors the ad campaign to generate real-time reports on ad impressions, clicks and leads.This can be done easily by using Best Ad Management Software. It presents a targeting option that serves the advertiser ads to the target audience. The domain, user, and geographical targeting options will deliver the ads to the user present in the right location at the right time.

Ad Networks:

The ad network is a network of publishers that owns the ad server for selling the ad inventories or ad spaces to the advertisers. It actually works as the middleman between sellers (publishers) and the buyers (advertisers).It frees the publishers from setting up their own ad sales team and set free the advertisers from any hassle of managing and recruiting multiple publishers.

The ad network works to maintain separate login for each publisher and manage end to end tracking and reporting of the ads and make a decision regarding the display of the advertisement.

Ad servers and ad networks provide trafficking, tracking, and reporting solutions to both advertisers and publishers.They allow advertisers to target display advertisements based on parameters like user profile, behavior, frequency, and sequencing, exclusivity, the context of content etc and target the potential customers with Best Ad Management Software.